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Forming Brand Partnerships Using a Media Kit

One of the most effective ways to establish your brand are through partnerships. Media kits can serve as a tool to find and build long-term relationships with potential partners. In this post, we’ll review how to build a media kit and effectively share it with the public.

What is a media kit?

Media kit helps you form partnerships with other media outlets. With a media kit, you can tell your amazing brand story to the world while creating a steady stream of new business partners.

What is the purpose of a Media Kit?

Media kits are a streamlined way to get the word out about your brand. Media kits are an essential tool for communicating with journalists, bloggers, and online influencers. Media kits are a great way to promote yourself and your brand. The more information you have to share, the more value you have to offer.

The items listed below are Key Elements of a Media Kit

1) Your brand story.
2) Client testimonials.
3) Past brand collaborations + photos.
4) Press mentions.
5) Engagement rates.
6) Audience demographics.

Takeaway: A media kit is one of several ways to help win over brands and receive partnerships with them

Tips to Create a Media Kit

1) Use an online platform to create a media kit 2) Make sure you have excellent graphics created 3)Make sure your contact information is clear and easy to find
4) Include statistics about your blog to show how large your audience is
5) Make sure your prices are clearly listed when applicable
6) Be very clear with what you will provide for a brand if they choose to partner with you.

Takeaway: A media kit will help you look professional and get the attention of brands that want to work with bloggers.

Featured

Using Pinterest for Business

People are very visual and often need a picture to support the vision. I would like to think of Pinterest as a digital vision board. Not only would it help your brand, but it would provide you with another component to add to your personal portfolio.

Pinterest provides a platform to inspire others who are in the dreaming phase just before the start of a plan. In a marketing plan, this application serves to reach new audiences and a place where you can create and engage new communities through newsletters, making conversions through ticket sales and purchases.

Content Marketing Strategy Suggestion

Use SMART goals (Specific, Measurable, Attainable, Relevant, and Time bound).
Learn about the audience and demographic using this platform.
Learn your own target audience.
Investigate how your competition is using this platform.
Incorporating content to market your brand in your social media content calendar.

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Affordable Virtual Office Solution

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Virtual Addresses when forming an LLC as a Part Time Entrepreneur

There are a few things to consider when thinking about expenses when forming an LLC, and you are going to be doing it part time. If you are considering going after government contracts, then the virtual office address cannot be a P.O. Box. It must be a physical address. For example, there is a service named IPostal , where people who have used the service are getting rejected when they try to apply for government contracts, with the reason being that they “virtual office” is not a “psyhical” space that can receive timely correspondence.

This is especially important when you get correspondence from the state regarding renewal or other paperwork that is essential for your business.

As I am going through my personal journey through setting up my business and making decisions as I go along the way, I will be sharing insights and things I have found helpful. I will personally be using this virtual office setup.

I came across an interesting site about how you no longer need an office to operate your business. The great part about this is your payments are reported to the credit reporting bureau as a trade line, which is what you need to apply for funding opportunities. Click the link below and let me know what you think.

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Affordable Virtual Office Solution now available including live answering, corporate address and more. click on this link http://www.opusvirtualoffices.com/ida/idevaffiliate.php?id=1486_1 for more info. (if the link isn’t clickable, copy and paste it into your browser)

TikTok Brittany Dawn Settled Case

See this blog post for the explanation of how we have arrived here to the settled case.

https://www.wfaa.com/amp/article/news/local/north-texas-fitness-influencer-pay-more-than-500000-part-settlement/287-3d410af8-7508-4ecc-a780-ad87016e3f44

I’m this article, it mentioned that she had many stipulations included in her future business practices, including not representing that she is a trained professional, which I find interesting. See the link above for the original story and my commentary when this story originally broke.

As I have said before, keep learning, and earning those certifications, and do it for yourself!

Happy Thursday Diamonds!

Question of the Day!!!!

Q: What percentage of consumers using “buy now, pay later” are late with some of their payments?

A: 42%

https://slate.com/technology/2022/11/buy-now-pay-later-hidden-costs.html

Follow up Questions

1. Have you ever used this type of purchasing option?

2. What are the pros/cons of using this purchasing option?

3. Why do you think so many people struggle to make these payments on time?

Companies Using Your Phone Number to see if you have Multiple Jobs

https://www.tiktok.com/t/ZTRTTNv39/

See the video above for more context and the attached form is how to opt out of this information being made public.

Click to access twn_Employment_Data_Freeze_Request.pdf

Psychology of Money

Local News from H-Town

The Houston Independent School District (HISD) was threatened with a takeover by the Texas Education Agency (TEA) in 2019 due to concerns about the district’s governance, academic performance, and financial management.

My personal take

In November 2019, the TEA announced that it would be taking over the HISD school board and replacing it with a state-appointed board of managers. This decision came after several years of poor academic performance in some schools within the district and allegations of financial mismanagement.

However, in April 2021, a Texas court blocked the state’s takeover of HISD, citing concerns about the legality of the process. The TEA has since appealed the court’s decision, and the case is ongoing.

In the meantime, HISD has been working to address the issues that led to the potential takeover, including improving academic performance and addressing financial mismanagement. The district has also been working to improve communication and collaboration with the TEA and other stakeholders to ensure that it can continue to provide quality education to its students.

Advice

Share one of the best gifts you’ve ever received.

This is not to anyone specific, but more like a conversation with self.

Take care of your physical health: As you age, it becomes increasingly important to take care of your physical health. This includes things like maintaining a healthy diet, exercising regularly, getting enough sleep, and staying up-to-date with preventative health measures such as regular check-ups and screenings.
Build and maintain strong relationships: As you get older, relationships with family and friends become even more important. Take the time to connect with the people in your life, whether it’s through phone calls, visits, or other means.
Invest in your personal and professional growth: Whether it’s learning a new skill, taking up a hobby, or pursuing additional education, investing in your personal and professional growth can help you stay engaged and fulfilled.
Plan for retirement: If you haven’t already, start thinking about your retirement and how you’ll be able to support yourself financially during your golden years. Consider meeting with a financial planner to help you develop a plan that works for you.
Stay positive: Middle age can be a time of change and transition, but it can also be an opportunity to pursue new goals and adventures. Try to maintain a positive outlook on life and stay open to new opportunities and experiences.

Everyone’s situation is unique, so these are just general suggestions. Ultimately, the best advice will depend on their individual circumstances and goals.

Career Change Challenges

Making a career change can be an exciting but also challenging experience. Here are some common challenges that people face when making a career change:

Lack of experience: You may not have the necessary experience or skills required for your new career. This can be daunting, especially if you’re entering a new industry.
Uncertainty: Making a career change can be uncertain, and it can be difficult to know what to expect. This can lead to anxiety and fear of the unknown.
Financial strain: A career change can be expensive, especially if you need to go back to school or take courses to gain new skills. This can put financial strain on you and your family.
Networking: Making connections in a new industry can be difficult, especially if you don’t have a network of people who can help you.
Age discrimination: Age discrimination can be a concern for some people who are making a career change later in life. This can make it more challenging to find employment in a new field.
Resume gap: Taking time off from work to make a career change can result in a gap in your resume. This can make it more difficult to find employment in your new career.
Lack of job opportunities: It can be difficult to find job opportunities in your new career, especially if you’re entering a new industry or a competitive field.
Adapting to new work culture: Making a career change can also involve adapting to a new work culture, which can be challenging if you’re used to a different working environment.

New Work Culture: On the go with many Hustles

Despite these challenges, making a career change can also be a rewarding experience, allowing you to pursue a new direction in your life and reach your professional and personal goals. It’s important to research the field you’re interested in, build a strong network, and seek support from friends, family, and career advisors to help you navigate the process.

Opportunities to Create Passive Income

Amazon Affiliate, Zelf, and Stan Store

Introduction

If you’re an Amazon seller, then you have the option of using one of three different affiliate programs: Amazon Affiliate, Zelf, and Stan Store. Each has its own benefits and drawbacks, so let’s take a look at each of them and see which one is best for your business.

Amazon Affiliate

Amazon affiliate is a way to earn money by referring people to Amazon. You can earn up to 10% of the price of the items that your visitors buy. This can add up quickly if you have a lot of traffic on your site, so it’s a great way to make extra income without purchasing products yourself!

Shorten links using bitly or another service

– Put your affiliate links into a shortener like bitly. This makes them easier for people to share on social media and email, which helps you drive traffic back to your site.

Zelf Store

Zelf is a marketplace for selling digital content. Think videos that you create and post on YouTube, Instagram, and Tik Tok. It’s more like Etsy than Amazon, but with all of the same features you’d expect in an online store:

You can set your own prices and keep 100% of the revenue from sales
You can create multiple storefronts based on different categories of products
After signing up, you’ll be able to upload your own items to the catalog so that companies can find you and your content. The best part of that is that you don’t need to have a large following to get paid for the content you create.

Stan Store

Stan Store is a platform that offers you , as a creator, a wide variety of options to start selling your own products.

The great part is that you can sign up for a free trial account with this service!

Each of these three options comes with different pros and cons.

Amazon Affiliate

Amazon Affiliate is a great option for those who are just starting out with affiliate marketing and are looking to get their feet wet. It’s also the best option if you don’t have a lot of money to spend on building your business, since the fee for Amazon affiliate is only $0.99 per sale!

However, there are some downsides to this program. First of all, you won’t be able to earn commission on purchases made by people who visit Amazon through your link but don’t buy anything (also known as “click-throughs”). You also can’t choose which products appear in your sidebar – they’re chosen by Amazon based on relevance. Lastly, there isn’t much control over how often someone clicks on one of your links because they may not see it at all if they’re looking at something else or reading an article on another site (like ours!).

I am not sure of the downsides of the others yet, because I have just started using them myself. I will keep you posted on use of them. The good, bad, and ugly!

Conclusion

I hope I’ve helped you understand the pros and cons of each of these options, so that you can decide which one is best for your business. If you are still unsure about which option is best, then I recommend trying them all out in order to see what works best for your specific needs.

What I ACTUALLY Read in 2022

I want to first start out by referencing the reading list I started off with in 2022, as I was starting to try to explore what I wanted to do to earn extra money.

This is what I actually read from cover to cover because my interest pivoted to another area of business.

“Making money is easy, keeping it is another matter”
Author Unknown

I was able to read various books of interest because of my subscription to Kindle. My intention was to read the books from list above because I was starting a new business and wanted to know what to do, but then I across topics that I wanted to know more about. The pint of this mention is that you constantly need to be reading to become great at something, and Kindle is a great place to start learning.

If you are interested in your own subscription, please use my affiliate link.

Lessons I’ve Learned from Dame Dash

youtube.com/watch

This was an interview that “The Diary of a CEO” conducted with Dame Dash. I remember when he was rocking hard with Jay-Z and Kayne m, where he had a certain perception of being cocky or a “know-it-all”, but today, I saw a different person.

Here are the following lessons that I learned from the gems he dropped.

1. School is not everything. Being educated is.

2. Experience can be gained from anything.

3. Don’t give your freedom away by locking yourself into something you don’t understand.

4. Educate yourself.

5. Trust NO ONE, but there’s levels to trust and it’s based on the relationship to that person.

Starting from the tip of the interview, the interviewer asks questions about Dame’s background and how he grew up. There was an experience that he talked about that he had with a teacher and that situation deeply embarrassed him. From that day on he decided that he would never feel that embarrassment again, so he took the approach to never feel that way again.

From that experience he went to talk about the impact that his mom’s death had on him at 16 and the lessons he learned from her about speaking your mind, which in the educational setting looked like he was being defiant or talking back. He said that it was mom taught him to do, because when someone who appears to have authority tells you to do something and it doesn’t sit right with you, it is your duty to speak on it, because when you don’t, you just give your power away and increases your chances of experiencing depression by holding it all in.

I agree with the speaking out part, because when you don’t, you stew in your emotions and it impacts you negatively. This then becomes a habit of the same behavior and you deprive yourself of choices and the freedom to be yourself without caring what others think.

The next part of the interview goes into his business dealings where he talks extreme successes and personal lows. The reason that he excelled is because of anything he learned in school, it was what he learned in the real world. What I mean by that is, how many schools do you know that teaches how to pay taxes? How to keep more of your money? Or How to dream or think creatively? None of those do and comes from personal effort, not a system telling you what to know and do.

The last point, that I found most profound was his perspective on TRUST. It is based on the relationship and anyone that you work is put in two categories: 1) someone I want to personally help or 2) someone who is in my life to help me. The trust is assigned accordingly.

Check out the whole interview from the link provided above. This is my first article of the year. I hope you like it and if there is any topic you would like me to explore, feel free to comment or send me an email at educatedbaddie@yahoo.com.

Happy New Year!!!!!