People are very visual and often need a picture to support the vision. I would like to think of Pinterest as a digital vision board. Not only would it help your brand, but it would provide you with another component to add to your personal portfolio.
Pinterest provides a platform to inspire others who are in the dreaming phase just before the start of a plan. In a marketing plan, this application serves to reach new audiences and a place where you can create and engage new communities through newsletters, making conversions through ticket sales and purchases.
Content Marketing Strategy Suggestion
- Use SMART goals (Specific, Measurable, Attainable, Relevant, and Time bound).
- Learn about the audience and demographic using this platform.
- Learn your own target audience.
- Investigate how your competition is using this platform.
- Incorporating content to market your brand in your social media content calendar.